![]() He has unveiled several Lumia Windows Phone handsets since October as sales of Nokia’s earlier Symbian smartphones plummeted. After a five-month asset review, he announced a turnaround strategy based on cooperation with Microsoft to build Windows Phone handsets, as well as investments to bring more smartphone capabilities to the Finnish company’s low-end phones. ![]() ![]() With Windows Phone it’s a lot of work to technically support it.” Nokia’s Elop took over at the world’s largest mobile-phone maker in 2010. “We want to be on all screens, but we have to consider the cost of supplying the smaller platforms. “If you look at activations, Apple’s iOS and Android are clearly bigger than any other platform,” Vesterbacka said. Increased Exposure - A strong online presence exposes players to a wider audience, which can attract new fans and sponsors.2.Enhanced Branding - Social media. The new version of “Angry Birds,” which takes place in space with planetary gravity interfering with the birds’ flight paths, is available for Windows personal computers as well as Apple’s iPhone, iPad and Mac computers. Considering the cost Rovio has more than 300 employees, based in the same Espoo, Finland, office park as Nokia and the local Microsoft office. Closely held Rovio published 51 games for Nokia phones and other handsets before releasing “Angry Birds.” The game is on Nokia’s current smartphones and some lower-end models. The company also sold about 25 million plush toys last year and has started a book division with a cookbook and comics. The Facebook version is approaching 20 million active users, Vesterbacka said. The game zoomed to the top of the chart in Apple Inc’s online app store in 2010 before being rolled out for Android phones, desktop computers and e-readers. Virtual slingshot Basic “Angry Birds” game play consists of using a virtual slingshot to fling birds at structures populated by green pigs. “China has been our second-largest market, but it’s actually been the fastest-growing for quite a while, and it could well be that China becomes the biggest market this year,” Vesterbacka said.
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